Post by account_disabled on Feb 27, 2024 10:00:49 GMT
Reaching targets is a constant quest among auto parts sellers, which leads them to adopt different strategies to boost their sales. In this sense, it is essential to be aware of the dangers related to tying and the importance of avoiding this practice in your daily life, as it can have serious consequences for the company . This irregular method can compromise the company's image, as consumers may feel pressured to purchase more than one product and seek their rights legally, in addition to not making new purchases in the future. Want to know more about the subject? In this post, we will cover the main points about tied sales. Check out! What is tying? Tied selling consists of a commercial practice in which the company or seller conditions the acquisition of a certain product to the acquisition of another , forcing the consumer to buy both, without the consumer having the need or interest in carrying out this action.
The procedure can occur openly or covertly. In the open, the seller tells the customer directly that the product requested by him can only be obtained if he purchases the other. In Chinese Thailand Phone Number List covert mode, nothing is communicated, and an additional product is integrated into their order, without their request, generating a higher final value than expected. What are the dangers of tying? According to Article 39 of Federal Law 8,078/90, which establishes the Consumer Code (CDC), tying is prohibited in Brazil . This is an illegal and abusive practice, that is, it harms the consumer. See below what the consequences are for companies that violate this determination. Legal penalties According to the CDC tying law, consumers who identify that they have been victims of this practice and feel aggrieved have the right to request their money back. If the irregularity is proven, the company will be fined and the responsible businessman could face a sentence of 2 to 5 years in prison.
Complaints related to this type of sale are made to the Consumer Protection and Defense Program (Procon), which also works to initiate the investigation. Company reputation If the auto parts company is sued in court, this disorder could significantly affect its image in the market, making it known as a company that does not comply with the laws and harms the consumer . Furthermore, customers who are harmed tend to become dissatisfied with the company, starting to speak badly about it to their acquaintances, which affects the attraction of new consumers. It is also necessary to consider that when purchasing a product that they had no interest in, the customer will not use it, will not perceive value in the offer and, possibly, will not do business with the auto parts company again. How to avoid selling your home? To avoid tying in auto parts, it is crucial to focus on meeting the consumer's specific needs and offering solutions that meet their demands, instead of pressuring them to purchase additional products.